The STEELLlON luggage brand interprets "the power of Protection" with exquisite craftsmanship and defines a new benchmark of affordable light luxury

 

[June 26, 2025]—— China’s local high-end luggage and leather goods sector ushers in a new chapter of powerful brands.

STEELLION, a benchmark brand that inherits craftsmanship and upholds the concept of "guardian philosophy", announced today that its full product line has been fully launched in the Chinese market and will simultaneously cover core markets around the world (including Europe, America, the Middle East, Southeast Asia, etc.). With strictly selected top-grain cowhide materials and German-style precision craftsmanship, the brand is committed to reshaping the global quality benchmark and value system of light luxury leather bags based on Chinese smart manufacturing.

STEELLION, whose Chinese name is "gang jia shi", carries profound implications - just as the lion king protects his group with strength, modern men also safeguard their families and ideals with responsibility. STEEL LION infuses this spirit into its product design: the classic briefcase, made of 2.0mm thick yellow cowhide, symbolizes the tenacity of protection with its wear-resistant and tear-resistant properties; the travel bag has a hidden anti-theft layer inside, echoing the concept of "comprehensive protection"; the urban commuting series with simple lines highlights the brand identity through the embossed lion head in brass.

"We refuse to let 'protection' become a luxury concept," the brand founder emphasized at the press conference. "Genuine leather materials and hand-stitched threads do not represent a high premium." By directly connecting with global high-quality leather suppliers and intelligent production lines, STEEL LION has successfully controlled the ten-thousand-yuan products of international brands with the same technology within the affordable range of a thousand yuan, bringing the luggage symbolizing responsibility and commitment to a wider range of people.

At present, our product range covers three major scenarios: business, travel and daily life, all of which offer comprehensive warranty services. The brand simultaneously launched the "Guardian Program", donating 1% to the rural children's education fund for every product sold, extending the social value of consumer behavior.

About STEELLION:

An original leather goods brand originated from China, with the mission of "transmitting the power of protection", is committed to providing consumers who pursue a quality life with luggage products that are both practical and resonate with the spirit, using top-quality leather materials and reasonable prices.

Media Contact:Company Name/PR Agency Name : Guangzhou Gangjialion Bags Co., Ltd.Contact Person Name : WinnieEmail Address : hsshtshsgs4@gmail.com

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